Do you ever feel like you have a bit of a love/hate relationship with building your business?
I have to admit that I do!
On one hand I think that I have one of the best business-models that I can imagine. I can work from anywhere, I can teach information that I totally “geek out” on and I make a nice living doing it.
On the other hand, it can get VERY lonely if I let myself spend too much time in my office and all of the online distractions can get incredibly overwhelming.
Know the feeling?
That’s why I’m SO honored that you actually opened THIS email, because I know you are bombarded with distractions as well.
And the overwhelm is the main cause for spending too much time in my office and in front of the computer instead of getting out of the house and in front of other human beings.
I’ve been thinking a LOT about this lately and it brought me to an epiphany.
I’m totally over-analyzing what I should be doing to continue growing my business.
Here’s the deal. 90% or MORE of all of my business comes from a combination of just TWO things:
- Using the support of “Peer Endorsements” for attracting new folks to learn about what I do
- Selling my products and services through education-based marketing; namely WEBINARS
And that’s it!
I don’t spend money on advertising – although it wouldn’t hurt.
I don’t do a lot of speaking – although I would love to do more.
I don’t worry about SEO strategies – and I probably never will.
I don’t focus on Youtube video marketing – although I AM adding this to the mix in the near future.
But the reality is that my business does just fine with the simple 1-2 combination of having peers support my work by sending their folks to one of my webinars.
Sometimes this takes the shape of my participating in an expert interview series or giveaway, but it’s usually just having a friend or colleague email their folks about one of my webinars.
It’s pretty likely that this is exactly how YOU first learned about me.
It’s so simple that I’ve actually been trying to make it more complex. Does that sound insane? It probably is just a bit nuts to honest, but if you ask my wife she would admit that she didn’t marry me for my sanity 😉
If it ain’t broke, don’t FIX IT.
That doesn’t mean that I can’t add other marketing strategies to the mix and that certainly doesn’t mean that my “1-2 combo” is the exact marketing mix that YOU should be using.
I’d love for you to save time, energy and frustration by focusing on a simple plan that will work for YOU.
If you’re still looking for your 1-2 combo, post a comment below and let me know where you are with your business. Maybe I can help!
If you DO have your 1-2 combo, I’d love to know what’s working for you.
And if you’d like me to share more information about my “peer-endorsement to webinar” 1-2 combo then post a big “HELL yeah” in the comments area. If I see enough of them I will get to work on some more info for you.
P.S. A “HECK yeah” will do too 😉
Thanks for the really great post! I’ve been grappling with a few things lately (I was recently advised that “There is little value in too much knowledge.”) Currently overwhelmed and extremely exhausted, too.
I love what you come up with – this gives me a good place to start with the next phase of my biz.
Please keep me on your mailing list! Even though I don’t always respond (you’re right – I get waaaaay too much email!), I always look forward to reading what you have to say about things. Practical advice!