How to name your new info product or program

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Creating information products and training programs is one of the most effective ways to serve more people, earn more money and have a better lifestyle as a coach, consultant or trainer.  Naming your product or program is important, but it shouldn’t get in the way of getting your message out there.  Here are some simple tips to create the perfect name for your upcoming best-seller.

By the way, if you want to read a GREAT book that goes into more detail about naming your product, program or business then I highly recommend picking up POP! by Sam Horn.


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Leave a Reply 4 comments

Nancy Marmolejo - November 7, 2013 Reply

The who, the what, the how long… great formula to remember!

I just had a client send me a note saying she was struggling with naming her product… so I sent her the link to this and I know it’s going to help her a lot!

Thank you Tom!

Yvonne Powrie - June 19, 2014 Reply

Thankyou thankyou thankyou Tom! After soooo many months of trying to figure out a sassy name for my programme that did not sound cheesy or lame, through your mentoring and guidance, not only did I come up with an awesome name for my programme, but I finally found the name for my brand, which is now in the process of being registered! You rock Tom!

Mary Kutheis (kooth-ice) - June 25, 2014 Reply

Great advice here. I Googled, you came up on the first page and I found just what I need. I appreciate you adding that one shouldn’t labor over this forever but get it OUT. Thanks very much!

Patti Fousek - April 7, 2015 Reply

Finally! A simple naming formula I can understand! Gonna get to work!


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