So, I hope you don’t think I’m calling you a dummy 😉
Here is a really simple, effective way to research topic ideas for your new product or program:
I have to credit my brilliant friend and co-founder of Complete Marketing Systems, Diane Conklin, for this one. She shared this tip with me about two years ago and it’s been a “go-to” tactic for me ever since.
The DUMMIES brand of books have been around for years successfully selling their products within various HOT markets.
Why not capitalize on the research they’ve already done? When you’re tossing around various ideas for an upcoming product or program just head over to their site and see if there’s a book on the topic you’re considering. If so, it’s probably a VERY hot topic and you can feel confident moving forward with it. If not, that doesn’t mean that it’s a “no-go” but you want to continue to do some research and make sure there is a good market for your new product.
Keep reading and I will share some other ideas for finding your best-selling product topic.