How to be a “Dummy” and STILL Pick a Winning Topic for your New Product




So, I hope you don’t think I’m calling you a dummy 😉

Here is a really simple, effective way to research topic ideas for your new product or program:

“For Dummies” Store

I have to credit my brilliant friend and co-founder of Complete Marketing Systems, Diane Conklin, for this one.  She shared this tip with me about two years ago and it’s been a “go-to” tactic for me ever since.

The DUMMIES brand of books have been around for years successfully selling their products within various HOT markets.

Why not capitalize on the research they’ve already done?  When you’re tossing around various ideas for an upcoming product or program just head over to their site and see if there’s a book on the topic you’re considering.  If so, it’s probably a VERY hot topic and you can feel confident moving forward with it.  If not, that doesn’t mean that it’s a “no-go” but you want to continue to do some research and make sure there is a good market for your new product.

Keep reading and I will share some other ideas for finding your best-selling product topic.



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Leave a Reply 7 comments

Hazel - April 7, 2011 Reply

Hi Tom,
Great idea, I think given the success they’ve had they probably have done a lot of the research for us.

Take care

    Tom - April 7, 2011 Reply

    @Hazel – Yup…that is what my friend, Diane, was saying about the resource. I doubt they are putting out their products without doing extensive research ahead of time. Hope you’ve been doing well, Hazel. Great to hear from you!

Alan Allard - April 7, 2011 Reply

Great tip Tom! Thanks for sharing it.

    Tom - April 7, 2011 Reply

    And as always, Alan: Thanks for reading!


Columbia Jones - April 7, 2011 Reply

Excellent tip, Tom. Good thinking!

Oriennany9 - June 4, 2011 Reply

What is the best search engine or

    Tom - June 5, 2011 Reply

    I would recommend Google since it is hands down the most widely used of all of the search engines.

    Thanks for reading

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