Pricing Strategies | Tom Buford Marketing

0 How Low Can You Go?

How Low Can You Go? In this video I talk about the pitfalls of lowering your prices for your products and services and what you can do instead. Enjoy!

8 Determine the Lifetime Value of your Work

In this video I talk about why you need to determine the lifetime value of your work and the impact this can have on you, your business, your income AND your clients. Enjoy and be sure to hit the LIKE button below if you dig it. Ready to Charge What You Deserve and build a […]

8 Slap Fear in the Face…and Achieve More in Your Business

In today’s video I talk about how to overcome the fear that’s preventing us from creating the amazing businesses that we deserve. Slap Fear in the Face! Hey there, this is Tom Buford of Tom Buford Marketing.com and in this video I’m going to help you achieve more by slapping fear in the face. […]

7 What do Ice Cream Parlors and YOUR Business Have in Common?

Business success relies on being creative and flexible. Even comparing coaching and consulting fees to an ice cream parlor can increase your income if you know what to look for. Business and marketing tips come in all flavors so pull up a stool and let me show you what fee-setting and ice cream parlors have […]

6 How to Get Clients with E.A.S.E.

Whether you are a coach, consultant, trainer, therapist, healer or any other service based business owner it’s critical to learn how to get clients. And the sooner you begin enrolling high-end clients the better your business will be doing. In fact, your high-end (higher paying) clients will tend to be your most productive and results […]

9 Info Product Marketing: 3 Components to Creating High End Info Products

One big misconception when thinking about creating higher end information products is that one needs to create MORE content to justify the higher investment. This is actually not at all the case. In just about any market that I can think of, what people really want is more of an experiential program when investing more. […]

11 Pump Up the Value: 3 Ways to Add “Oomph” to Your Products

When selling your products and programs it’s essential to let the prospective clients know that the value they are going to receive will exceed the investment. This is true regardless of what you’re selling. The bottom line is that nobody wants to invest in something only to be disappointed with the result. Here are three […]

16 What do Fee-Setting and Ice Cream Parlors have in Common?

0 Pricing Strategy – 4 Tips to Setting Prices Based on Value and Not Time Exchanged

Trading dollars for time will always limit your income to the number of hours there are in a day, a week or a month. This can be a frustrating trap that you need to break free of. One of the most effective ways to set yourself free from trading dollars for time is to begin […]

Category Archives for "Pricing Strategies"