How would you like an elegant process for attracting new clients into your business without wasting time trying to sell via free “consultations” (that your prospects know are really just veiled sales calls)? I’ve been doing something for almost two years that I like to call the “course-to-client” process and it’s been working like magic. […]
Continue readingProduct Creation Planner Whether you’re preparing to create your first product or your fifteenth, when you stop to consider all the decisions that have to be made and all the elements that go into a good product, you can easily get overwhelmed. Not only do you have to know what your product is about, but […]
Continue readingSo, you have a great idea for an online course. But will it sell? With tens of thousands (if not hundreds of thousands) of courses out there you want to be sure to do some research up front before spending time, money and energy creating a course of your own. But where do you start? […]
Continue readingSometimes it’s great to just listen to your gut. But when it comes to creating online courses, it’s a good idea to do some research up front. Even if you’re creating a simple audio course, there’s still going to be money, time and energy invested. Don’t jump ahead on a whim. Take a day or […]
Continue readingCreating audio recordings is a quick and easy way to take your ideas and flesh them out into a full info product or course. We speak every single day so doesn’t it make sense that speaking your content would be a bit easier than writing it all out? This is one of the strategies that […]
Continue readingIn honor of Thanksgiving here in the states I want to remind you that there are people in the world who are ready to thank YOU for your knowledge, experience and expertise…even if you don’t THINK you’re an expert. For several years now I’ve been teaching coaches, trainers, speakers, authors and other service providers how […]
Continue readingI recently participated as a guest expert in D’vorah Lansky’s amazing 30 Day Book Marketing Challenge. Wow, did she work her butt off to put this together and I’m so honored that she chose me to participate. My topic was 5 Steps for Turing Your Book Idea Into an Online Course. There was amazing feedback […]
Continue reading5 Quick and Easy Info Product Ideas Information products come in all shapes and sizes. You can create elaborate online courses and live workshops or you can offer a short tips sheet that you give away for free; or any number of products in between. There are many info product ideas that you could work […]
Continue readingI’m about to share a powerful strategy that I hope will transform the way that you look at your book and how to USE a book to grow your business and profits. Simply put, this strategy is how to take your book idea or table of contents and transform it into a Profitable Online Course […]
Continue readingCreating information products via audio is one of the quickest ways possible to get great content out of your head and into the hands of brand new clients waiting to know what you have to share. But for some of us, the technology can be a bit of a bear. So I want to share […]
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