Service professionals and other business owners often struggle with two important details in their businesses:
1. Having a product to sell
2. Having an audience to sell TO
Creating a simple expert interview series is a great way to kill two birds with one stone, metaphorically speaking of course.
But first, what is an expert interview series?
An expert interview series is simply a compilation of audio interviews with experts on one specific topic or a variety of topics that, when combined, create a valuable information product. For instance, the first audio product that I created for my company, Charge What You Deserve, was a compilation of expert interviews on the topic of fee-setting and how service professionals can actually attract better, more eager clients if they start charging more for their current services.
I combined these audio interviews with word-for-word transcriptions and a short outline into a valuable, best-selling information product. By the way, all of the interviews were done over the telephone.
An expert interview series can come in physical form, such as CDs and a transcription workbook, or it can be delivered in a digital format, such as MP3 audios and PDF workbook.
So, as you can probably guess, the act of conducting and compiling the interviews yields a very valuable product that can now be sold.
The next step is to build a list of prospects who are eager to buy the interview series. This is actually very simple if you plan ahead and arrange for your experts to share your project with their “fans”, newsletter subscribers, blog readers, social media followers, etc. by sending them to your website for a sample of the interviews. Then you just need a way of capturing contact information, such as a simple opt-in or sign-up box, in return for the sample you provide.
Don’t let the technical aspects trip you up. The entire “flow” of building a list of prospects, creating an interview series, and generating an income from it is actually quite simple and the project can be very rewarding and a lot of fun. This doesn’t, and shouldn’t, have to take months to complete either. The key is setting the intention and moving forward.
Hopefully this has helped to inspire you to create an expert interview series of your own. Remember, the content that you share can be life-changing for those who are ready to receive it.
If you would like to learn more about how to pick a hot topic, find your experts, and create a valuable information product you will be interested in the Interview Wealth Home Study System. You can get all of the details here: Interview Series Profits
Awesome new blog! I totally agree with the idea of interview experts, there is SO MUCH value in that.