Blog | Tom Buford Marketing

6 The 7 Minute Website

OK…I have to admit that this video runs about 12 minutes, but I was instructing while setting up my new website. I have, however, set up numerous sites in 7 minutes or less 😉 Enjoy and be sure to leave your comments below! NameCheap Host Gator

10 Business Model Flowchart

Be sure to leave a comment below! Check out my buddy Bill’s free teleclass on enrolling high-paying clients with ease and authenticity!

5 5 Steps to Building a Community by Interviewing Other People

One of the best strategies that you can use to build a community of people who know, like and trust you is to create an expert interview series. The idea is to share incredible information absolutely free and in doing so gain the trust of your new community. But how exactly to you BUILD that […]

9 Info Product Marketing: 3 Components to Creating High End Info Products

One big misconception when thinking about creating higher end information products is that one needs to create MORE content to justify the higher investment. This is actually not at all the case. In just about any market that I can think of, what people really want is more of an experiential program when investing more. […]

8 Live Q&A Call

I hope you enjoyed the live Q&A call this afternoon. I’d love to get your feedback below and if you have any questions that popped up since the call please leave them below and I will be sure to get to them in the next Q&A call and here on my blog. Ask me anything […]

2 How to Use Information Products, Expert Interviews and Affiliate Marketing to “Escape the One on One” and Generate Multiple Streams of Passive Revenue

Hi there. I’m Tom Buford and I work with people just like you who are eager to get away from the “Exchange Time for Money” business model and begin helping MORE people, make MORE money and have MORE time to enjoy it. I’ve spent several years and well over $10k learning how to make and […]

11 Pump Up the Value: 3 Ways to Add “Oomph” to Your Products

When selling your products and programs it’s essential to let the prospective clients know that the value they are going to receive will exceed the investment. This is true regardless of what you’re selling. The bottom line is that nobody wants to invest in something only to be disappointed with the result. Here are three […]

5 3 simple ways to turn your info products into multiple offers

Having a selection of “Yeses” is always a great way to hear more…well, Yeses! HA. Adding info products to your marketing mix is certainly an incredible way to be able to serve more people and improve your client conversion. But what’s next? Do you just stop there? How about taking the content that you already […]

7 How to be a “Dummy” and STILL Pick a Winning Topic for your New Product

So, I hope you don’t think I’m calling you a dummy 😉 Here is a really simple, effective way to research topic ideas for your new product or program: “For Dummies” Store I have to credit my brilliant friend and co-founder of Complete Marketing Systems, Diane Conklin, for this one. She shared […]

4 Build a Large List of Hungry Prospects with an Expert Interview Series

Service professionals and other business owners often struggle with two important details in their businesses: 1. Having a product to sell 2. Having an audience to sell TO Creating a simple expert interview series is a great way to kill two birds with one stone, metaphorically speaking of course. But first, what is an expert […]

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