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31 How to stop wasting your time with marketing

Do you ever feel like you have a bit of a love/hate relationship with building your business? I have to admit that I do! On one hand I think that I have one of the best business-models that I can imagine. I can work from anywhere, I can teach information that I totally “geek out” […]

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  •  Tom Buford
  •  Getting New Clients, List Building, Marketing Tips

2 Turning your life experience into a product or course

I recently participated as a guest expert in D’vorah Lansky’s amazing 30 Day Book Marketing Challenge.  Wow, did she work her butt off to put this together and I’m so honored that she chose me to participate. My topic was 5 Steps for Turing Your Book Idea Into an Online Course. There was amazing feedback […]

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  •  Tom Buford
  •  Creating Info Products, Marketing Tips

5 5 quick and easy info product ideas

5 Quick and Easy Info Product Ideas Information products come in all shapes and sizes. You can create elaborate online courses and live workshops or you can offer a short tips sheet that you give away for free; or any number of products in between. There are many info product ideas that you could work […]

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  •  Tom Buford
  •  Creating Info Products, Marketing Tips

1 5 Steps for Turning your Book Idea into an Online Course

I’m about to share a powerful strategy that I hope will transform the way that you look at your book and how to USE a book to grow your business and profits. Simply put, this strategy is how to take your book idea or table of contents and transform it into a Profitable Online Course […]

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  •  Tom Buford
  • Creating Info Products

4 How to Ditch Distraction and Finally Focus

I don’t know about you, but being a solo-entrepreneur can REALLY bring on distractions. If you show up for a job, you know where to go, when to show up, what to do and when to clock out. But when you own your own business the opportunities are limitless.  This is a double-edged sword. On […]

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  •  Tom Buford
  • Marketing Tips

1 Recording Audio Products with Free Conference Lines

Creating information products via audio is one of the quickest ways possible to get great content out of your head and into the hands of brand new clients waiting to know what you have to share. But for some of us, the technology can be a bit of a bear. So I want to share […]

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  •  Tom Buford
  •  Creating Info Products, Marketing Tips

1 3 Components to Creating High End Info Products

One big misconception when thinking about creating higher end information products is that one needs to create MORE content to justify the higher investment. This is actually not at all the case. In just about any market that I can think of, what people really want is more of an experiential program when investing more. […]

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  •  Tom Buford
  •  Creating Info Products, Marketing Tips

0 Quick Quote 1

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  •  Tom Buford
  • Marketing Tips

4 How to name your new info product or program

    Creating information products and training programs is one of the most effective ways to serve more people, earn more money and have a better lifestyle as a coach, consultant or trainer.  Naming your product or program is important, but it shouldn’t get in the way of getting your message out there.  Here are […]

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  •  Tom Buford
  •  Creating Info Products, Getting New Clients, Marketing Tips

8 Create a Profit Channel

In this video I talk about how you can create your own simple “profit channel” that will bring in a steady flow of leads. This is really important if you want to generate a consistent income in your business. Enjoy!

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  •  Tom Buford
  •  Getting New Clients, List Building, Marketing Tips
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