All Posts by Tom Buford

0 Privacy

We’re updating our Privacy Policy on May 25, 2018. Our new policy and current policy are both below. This is our updated Privacy Policy going into effect on May 25, 2018. Your privacy is critically important to us. At TomBufordMarketing.com, we have adapted the privacy policy from WordPress that follow a few fundamental principles: We are thoughtful […]

2 6 Steps to Automate Your Marketing

Whether you’re selling courses, training programs or coaching and consulting, it’s valuable to find areas of your marketing that can be automated. Unless you absolutely love your marketing activities, you will find that they tend to fall through the cracks. But if you create an automated marketing system you can focus your time and attention […]

0 4 Steps to Outline your Course or Book Content

Before you jump into writing content, you need to layout the groundwork. You wouldn’t take a road trip without first reviewing a map. The same goes for creating courses. You’ve got to create the course “map” or outline before you create your content. If you decide to jump into creating content without an outline you’re […]

0 3xincome

2 How to turn course students into high paying clients.

How would you like an elegant process for attracting new clients into your business without wasting time trying to sell via free “consultations” (that your prospects know are really just veiled sales calls)? I’ve been doing something for almost two years that I like to call the “course-to-client” process and it’s been working like magic. […]

4 Product Creation Planner

Product Creation Planner Whether you’re preparing to create your first product or your fifteenth, when you stop to consider all the decisions that have to be made and all the elements that go into a good product, you can easily get overwhelmed. Not only do you have to know what your product is about, but […]

3 Rapid Info Product Webinar Replay

Here’s a replay of a webinar covering 3 ways to get an information product done in less than 24 hours.  Apply these strategies and share your comments below. You can also download the slides here: Rapid info product webinar

0 How to Choose your Course Topic

Are you eager to turn your knowledge into a profitable online course?  If you’re like a lot of my clients then the answer is a firm “YES” but you might be a bit confused about how to select a TOPIC for your course.  After all, the last thing that you want is to spend time, […]

0 Why you should start building an email list.

No List = No Money! Growing a business isn’t easy. Though hundreds of tools are there to reach the desired market for everyone, the fact is you are always forced to swim against the current, because brands that are already known and established have a healthy following. There is nothing harder than building a reputation […]

0 Selecting your course format

Creating an online course can be tricky enough without having to decide on the format.  Should you create video, audio or both?  Should you stick with an e-book and write your course out? At the end of the day I don’t believe that picking the “correct format” is going to have much of an impact […]