Pump Up the Value: 3 Ways to Add “Oomph” to Your Products

When selling your products and programs it’s essential to let the prospective clients know that the value they are going to receive will exceed the investment.  This is true regardless of what you’re selling.  The bottom line is that nobody wants to invest in something only to be disappointed with the result.

Here are three ways that you can add a considerable amount of value to your current products and programs.  What you do with this info is up to you. 😉  You can keep your prices where they are and stack more value into the offer or you can use this as an opportunity to raise your prices while still delivering a great ROI (Return on Investment) for your clients.

1. Bonus Products
I’m sure this concept isn’t new to you, but are you utilizing this in your business? If you already have products to offer that would be complimentary to the one you are promoting then that’s perfect.  But don’t feel that you have to create the products yourself.  You can search the internet for PLR (Private Label Rights) products that you can re-brand as your own.  Just search for “PLR ‘Your Topic'” and be sure to check out the quality of the product to ensure it’s worth putting your name to.  You can also partner up with other business owners who are eager to get their name out there.  If you sell Time Management Tips you can partner up with professional organizers, life coaches, etc who will have products that will compliment the one you are already selling without being competitive.

2. Live Q&A/Mastermind Call
This is a simple, easy-to-implement strategy for adding value to your current products.  Many people who buy your products would be interested in further support.  You can schedule a live Q&A or mastermind call (which can be an open teleconference call that you moderate) that each of the clients can attend.  This is also a great way to develop your community as you are bringing others together who have a similar purpose.  You can get a free conference line HERE.

3. Private Strategy Call
Now, you don’t want to necessarily offer this up with your less expensive products, but this is a tremendous value-add that is easy to fulfill.  If you’re confident that you can place clients into higher end programs from this call then you can offer this with any product, but most of us aren’t that good at converting from free/low cost calls into higher end programs.  But if you have a product that you sell for $200 or more, then adding a 30 minute coaching call can be a real Win/Win.

If you haven’t already created your own info product, you might be interested in an upcoming Info Product Weekend.

Let me know what you think in the comments section below and be sure to “Like” it if you did indeed like it 😉


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Leave a Reply 11 comments

Lisa - April 27, 2011 Reply

Thanks, Tom. Great info. I’ve been working on a few things but never really thought of PLR!

    Tom - April 27, 2011 Reply

    @Lisa – Thanks for reading. Yes, PLR can be a quick and easy way to add value to existing products. You can even re-work them a bit and sell them.

Deanna - April 27, 2011 Reply

Hi Tom! I’m a huge fan of PLR and use it quite a bit in my business. Not only is it good for adding value to products and programs, I also use it to entice people to join my list AND to train my interns. Thanks for the great reminder that a live Q&A or Mastermind style call is a great way to add value and still LEVERAGE your time. Have a glorious day, Deanna

    Tom - April 27, 2011 Reply

    @Deanna – You are a “time saving” ninja so it’s no surprise that you love PLR too. Yes, I love offering live Q&A calls as a bonus. People really seem to enjoy the group energy and it’s a fantastic way to get everybody into action.

Linda - April 27, 2011 Reply

Thanks for great information as always! I’m looking forward to reaching the stage where I can implement these.

Sherrie Koretke - April 27, 2011 Reply

Thank you for this great list. I see two I can add to the new coaching program I am putting together. Thanks again!


    Tom - April 27, 2011 Reply

    Hi Sherrie

    Good for you! What is your new coaching program about?

    Take care

Laura Jordan - April 27, 2011 Reply

Hi Tom,

Thanks for top quality info, as always!

I have signed up for the free conference calls, but just wondering if I and my attendees will get a hefty bill from my provider if I talk for an hour!

I was hoping to use a service that offered access via the web, and via Skype, which will not run up a large bill for everyone. Do you know of one?

Best wishes,


    Tom - April 27, 2011 Reply

    Hi Laura

    Thanks for reading and commenting! I love Instant Teleseminar. It’s a paid service, but people can attend via webcast or skype. You will get a local number to call and people calling within the US (for certain cities) will also be able to access a local number. You can also load power point presentations and offer webinar type training. It’s a very cool resource and I’ve used them for over three years now.

    I hope that helps!


Wilma J. Brow - April 28, 2011 Reply

Thanks Tom. I am learning so much as I move forward in my process. Keep up the good work.

    Tom - April 29, 2011 Reply

    Thanks Wilma. Hope you have a great weekend!

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