3 simple ways to turn your info products into multiple offers

Having a selection of “Yeses” is always a great way to hear more…well, Yeses!  HA.  Adding info products to your marketing mix is certainly an incredible way to be able to serve more people and improve your client conversion.  But what’s next?  Do you just stop there?  How about taking the content that you already put together in your info product and turn it into multiple offers…or Yeses!

Here are three ideas to get the “gears” cranking:

1. Group Coaching/Training

Let’s say that you have a digital info product on 5 Simple Steps to Lose 10 Pounds in 5 Weeks.  You can take each of those 5 steps and deliver the content live via a teleconference line.  Add some Q&A to the mix and you have a valuable group training program without having to reinvent the wheel, so to speak.

2. Membership Programs and E-Courses

If you were to take the same digital product and break it into smaller, bit-sized junks of information you can have an instant membership program or e-course.  All you need is an email marketing account like Aweber and you can set up each of the lessons to be delivered at specific intervals.  This way you “drip” the information to those clients who prefer to move at a slower, more methodical pace.

3. Live Workshops

Again, taking the same outline that you used to create your info product, you can create an interactive, live workshop.  Not only is this a great excuse to get away from the computer and out of the house, being in front of your ideal audience is one of the quickest ways possible to build trust and authority within your marketplace.  At the end of the workshop you can offer your info product to those who want to continue with the material.

I hope this helps you to make more money and help more people with the valuable information that you have to share with the world.

If you haven’t already created your own info product, you might be interested in an upcoming Info Product Weekend.


P.S.  If you liked this, just hit that little “thumbs up” below to share the love! It won’t bite 😉

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Leave a Reply 5 comments

Danice Akiyoshi ND - April 21, 2011 Reply

Great info. Thanks

    Tom - April 22, 2011 Reply

    @Danice: My pleasure. Thanks for reading!

Laura Jordan - April 27, 2011 Reply

Thanks, Tom,

You are a generous spirit.

Laura 🙂

Jackie - May 11, 2011 Reply

Great ideas. Got me thinking. One question won’t people get bored receiving the same content?

    Tom - May 12, 2011 Reply

    Jackie, remember that not everybody will buy each of the solutions. Some will prefer to read, others will prefer to
    participate in more experiential courses such as group coaching, etc. By doing this, you take the same concept and
    theme and apply it to various different learning modalities while also creating offers at multiple price points.

    Thanks for the comment. GREAT question!

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