How to create an email marketing account and attach your free offer

In my last post I talked about how to create an irresistible free offer so that you can begin to build a profitable, consent-based email list.

Today I want to dig a little deeper into step #2 and show you exactly how to set up your email marketing account and attach your new “freebie” to your auto-responder.

An email marketing account is simply an account that allows you to build a database of subscribers who are interested in learning more about you and your business.  This is a simple way to get people to know like and trust you.

The most effective email marketing accounts with protect you from any SPAM issues while allowing you to reach out to your entire list, or a segment of your list, with automated follow-up and broadcast messages.

My favorite resource for this is  They are not only reliable, but they follow the strictest anti-spam regulations which will ensure that you.  Aweber has some very good video tutorials that will help you set up your new account so don’t worry about the “techie” side of this.  You can also pay a virtual assistant via to set it up for a nominal fee.

Once you’ve set up the email account with Aweber or another list management company of your choice you need to attach your free offer to the first follow-up message.  This way the new prospect will automatically receive what they signed up for without you having to sit near a computer responding to each and every new sign-up ;-)

You can add a PDF attachment to the message or create a separate web/blog page with a link to your free offer.  If you’re using audio or video, the file will be too large to add as an attachment, but using will allow you to create a simple link that you can share within the message that will take your prospects to the content.

Next I will talk about setting up your opt-in page so that you can begin getting subscribers and build your brand new community.

About the Author

Leave a Reply 4 comments

Alan Allard - April 4, 2011 Reply

Tom, I’ve heard only good about Aweber, thanks for the recommendation. Talk about a time saving strategy, that’s a good one.

    Tom - April 4, 2011 Reply

    Hi Allan

    Yup…I Luuuv Aweber. HAHA. iContact and ConstantContact are both great companies as well.


Mark - April 5, 2011 Reply

Hi Tom
I like what you have to say – I am in the process of setting up a website so am keen to hear your suggestions re an opt in page. Thanks for your help. Cheers Mark

    Tom - April 5, 2011 Reply

    @Mark- Glad to hear this was helpful. I would suggest looking into for setting up a first website. It’s free (you just need to pay for hosting), it’s simple to make changes on your own, there are TONS of plugins to improve the look, feel and functionality, and WordPress blogs are search engine friendly.

    You can create pages that function as opt-in pages, etc as well.

    Take care and good luck with your upcoming site!


Leave a Reply: