In my last post I talked about how to create an irresistible free offer so that you can begin to build a profitable, consent-based email list.
Today I want to dig a little deeper into step #2 and show you exactly how to set up your email marketing account and attach your new “freebie” to your auto-responder.
An email marketing account is simply an account that allows you to build a database of subscribers who are interested in learning more about you and your business. This is a simple way to get people to know like and trust you.
The most effective email marketing accounts with protect you from any SPAM issues while allowing you to reach out to your entire list, or a segment of your list, with automated follow-up and broadcast messages.
My favorite resource for this is Aweber.com. They are not only reliable, but they follow the strictest anti-spam regulations which will ensure that you. Aweber has some very good video tutorials that will help you set up your new account so don’t worry about the “techie” side of this. You can also pay a virtual assistant via IVAA.org to set it up for a nominal fee.
Once you’ve set up the email account with Aweber or another list management company of your choice you need to attach your free offer to the first follow-up message. This way the new prospect will automatically receive what they signed up for without you having to sit near a computer responding to each and every new sign-up 
You can add a PDF attachment to the message or create a separate web/blog page with a link to your free offer. If you’re using audio or video, the file will be too large to add as an attachment, but using AudioAcrobat.com will allow you to create a simple link that you can share within the message that will take your prospects to the content.
Next I will talk about setting up your opt-in page so that you can begin getting subscribers and build your brand new community.
