In this video I talk about how you can create your own simple “profit channel” that will bring in a steady flow of leads. This is really important if you want to generate a consistent income in your business. Enjoy!
Below you’ll find a short video outlining the steps for selling other people’s products and programs as an affiliate or promo partner and also how to find your own promo partners who want to sell YOUR products and programs. This is a very powerful way to build your list and generate sales with the help of people you enjoy working with.
Be sure to leave a comment below after you watch the video.
You can also download the MP3 audio and a copy of the Power Point presentation used in the video. Just click the two links below the video.
NOTE: I mention selling your own products and programs during the video, but you can also use this same strategy to sell and fill your private coaching programs, live events, workshops, etc. I will be sharing a LOT of new content on this topic soon so if you like this video be sure to keep an eye out for more support and training.
Now, let’s take action!
Joint Venture and Affiliate Marketing Overview
One of the best strategies that you can use to build a community of people who know, like and trust you is to create an expert interview series. The idea is to share incredible information absolutely free and in doing so gain the trust of your new community. But how exactly to you BUILD that community? Well, here are the 5 basic steps to building your community, credibility and content with a simple interview series.
- Select a HOT Topic and Title for your Interview Series. Not only do you want to get people excited to sign up for the series, but you have got to get your guests excited to participate. There’s no great secret to finding experts who are willing to participate in an interview series and even help you build your list by sharing with their community, but if it’s a boring topic that’s been done a million times you’ll have a hard time getting them to pull away from their busy schedule to participate. But dangle an enticing topic in front of them and people will jump at the chance.
- Create a list of experts you would like to interview. Be sure to ask people you know and get introductions to those you don’t. I call this the 6-Degrees of Separation method for getting almost anyone to agree to work with you. A formal introduction can go a long way and you will be amazed at how closely you are probably already connected to some incredible guest experts.
- Schedule and Record your Interviews. You can use tools like www.TimeDriver.com to schedule calls online with little effort. For recording your calls you can use a free resource like www.FreeConferenceCall.com. I prefer Instant Teleseminar but if you want to save some money, there are great free conference lines that will do the trick. Just be sure to check the call and recording quality before getting “hitched” to a conference line company.
- Create a simple playback page to share the recorded interviews. You can set up a free playback or download page using a WordPress blog. Once your calls are recorded you can have a playback page created in a matter of minutes even if you hate the “techie” stuff. Even if you don’t want to handle this step yourself, any virtual assistant should be able to do this in a snap.
- Create a Registration Page and get your Guests to Promote the Series. This is the fun part. Once your download page is complete simply create a registration or opt-in page that people can fill in to receive access to the recordings. You can also use a WordPress blog for this, but you will also need an email marketing account with Aweber, Constant Contact or any other reputable company. This way when your guest experts tell their community about the interview series they will lead people to your registration page so that you can begin rapidly building your own community of people who know, like and trust you! Be sure to set a deadline for receiving the free recordings or you will be presenting the series as a commodity. You want folks to be eager to sign up. Even though it’s free, that doesn’t mean people will rush to pick it up if they think it will always be available.
If you want to access an incredible step-by-step program for creating your very own, highly profitable interview series then be sure to check out my Interview Series Formula program.
Be sure to leave any comments below and let me know how I can help you create your own Expert Interview Series.
1. Having a product to sell
2. Having an audience to sell TO
Creating a simple expert interview series is a great way to kill two birds with one stone, metaphorically speaking of course.
But first, what is an expert interview series?
An expert interview series is simply a compilation of audio interviews with experts on one specific topic or a variety of topics that, when combined, create a valuable information product. For instance, the first audio product that I created for my company, Charge What You Deserve, was a compilation of expert interviews on the topic of fee-setting and how service professionals can actually attract better, more eager clients if they start charging more for their current services.
I combined these audio interviews with word-for-word transcriptions and a short outline into a valuable, best-selling information product. By the way, all of the interviews were done over the telephone.
An expert interview series can come in physical form, such as CDs and a transcription workbook, or it can be delivered in a digital format, such as MP3 audios and PDF workbook.
So, as you can probably guess, the act of conducting and compiling the interviews yields a very valuable product that can now be sold.
The next step is to build a list of prospects who are eager to buy the interview series. This is actually very simple if you plan ahead and arrange for your experts to share your project with their “fans”, newsletter subscribers, blog readers, social media followers, etc. by sending them to your website for a sample of the interviews. Then you just need a way of capturing contact information, such as a simple opt-in or sign-up box, in return for the sample you provide.
Don’t let the technical aspects trip you up. The entire “flow” of building a list of prospects, creating an interview series, and generating an income from it is actually quite simple and the project can be very rewarding and a lot of fun. This doesn’t, and shouldn’t, have to take months to complete either. The key is setting the intention and moving forward.
Hopefully this has helped to inspire you to create an expert interview series of your own. Remember, the content that you share can be life-changing for those who are ready to receive it.
If you would like to learn more about how to pick a hot topic, find your experts, and create a valuable information product you will be interested in the Interview Wealth Home Study System. You can get all of the details here: Interview Series Profits
In my last post I talked about how to create an irresistible free offer so that you can begin to build a profitable, consent-based email list.
Today I want to dig a little deeper into step #2 and show you exactly how to set up your email marketing account and attach your new “freebie” to your auto-responder.
An email marketing account is simply an account that allows you to build a database of subscribers who are interested in learning more about you and your business. This is a simple way to get people to know like and trust you.
The most effective email marketing accounts with protect you from any SPAM issues while allowing you to reach out to your entire list, or a segment of your list, with automated follow-up and broadcast messages.
My favorite resource for this is Aweber.com. They are not only reliable, but they follow the strictest anti-spam regulations which will ensure that you. Aweber has some very good video tutorials that will help you set up your new account so don’t worry about the “techie” side of this. You can also pay a virtual assistant via IVAA.org to set it up for a nominal fee.
Once you’ve set up the email account with Aweber or another list management company of your choice you need to attach your free offer to the first follow-up message. This way the new prospect will automatically receive what they signed up for without you having to sit near a computer responding to each and every new sign-up
You can add a PDF attachment to the message or create a separate web/blog page with a link to your free offer. If you’re using audio or video, the file will be too large to add as an attachment, but using AudioAcrobat.com will allow you to create a simple link that you can share within the message that will take your prospects to the content.
Next I will talk about setting up your opt-in page so that you can begin getting subscribers and build your brand new community.
In my last post called “5 Steps to Building a Responsive Email Marketing List”
I talked about specific ways to build a profitable, consent-based email list. In other words, you are building a strong relationship with a community of people who are sincerely interested in what you have to offer.
To recap, the 5 steps are:
1. Create an irresistible free offer
2. Create an email list and attach your freebie
3. Create an opt-in page
4. Add additional follow up emails
5. Get traffic to your free offer
Today I want to dig a little deeper into step #1 and share some ideas about creating a free offer that your ideal prospects will love to sign up for.
Your irresistible offer can be anything from a free report or list of resources to a simple audio tutorial where you share your thoughts on a specific idea. There is no reason to make this long or complicated. After all, this is a free sample of more to come. Don’t put so much pressure on yourself that you never get out of first gear. In fact, it’s my experience that many people appreciate a concise solution when they are signing up for a free offer of some sort. The idea is to get it out there in a big way and use this to establish a strong relationship with a large list of potential clients and customers.
Here are FOUR simple steps to create your free offer:
1. Decide on the topic that you want to dig into
This should naturally lead to your paid solutions so be sure to keep a theme going here. Be as specific as possible. You won’t attract many prospects if you set out to solve every problem for every person.
2. Pick a title for the freebie
Don’t get too cute here. Keep it simple and be sure that people know what they are getting. An example if you share pricing strategies with service providers might be “5 Deadly Mistakes to Pricing and what to do if you’ve made them.”
3. Outline and create your free offer
Turning a simple word doc into a PDF or creating a short MP3 audio is certainly sufficient. If you have the ability to add graphic design, etc then knock yourself out, but the most effective freebies will share valuable content without having to try to rely on fancy design elements to please the prospect
4. Attach your free offer to your auto-responder
I like to use Aweber for email marketing software. They have an impeccable reputation and cost less than twenty bucks a month. That’s hard to beat for the value that you will begin to build by implementing consent-based email marketing into your business.
In my next post I will dig into step #2 and explain how to set up your email marketing account and attach your brand new irresistible offer to it so that you can get ready to build your community practically on auto-pilot.
Getting traffic to your website is the lifeblood to your business if you want to make money online. There are so many ways of doing this that it can be pretty overwhelming. I want to share 3 ways that I’ve used to get quality traffic to my website. By quality, I mean having people visit my website who are actually interested in being there. You can buy, swap and trade traffic all day long, but that does NOT mean that it is quality traffic.
1. Write Content-Rich Articles
The entire internet is driven by information. This is what makes article marketing such a powerful tool to generate traffic for your online business. Even if you own a brick and mortar company, you can still leverage the internet to generate a ton of business and stand out from the crowd.
Write short (350-500 words) content-rich articles and submit them to EzineArticles.com. Search engines love EzineArticles.com because they actually have human beings who check articles to ensure they are unique and relevant. You can simply add a link to your website and a reason for visiting in the resource box that’s found at the end of each article.
2. Social Media
I know this isn’t the first time that you’ve heard this, but social media is an incredible way to get traffic to your website and/or business in record time. Submitting articles is very effective, but it takes a bit of time and consistency before you see measured results. With social media, you can set up Twitter, Facebook and LinkedIn accounts in a few minutes, start connecting with like-minded people and get traffic to your website in a jiffy.
As with article marketing, be sure to give people a reason to visit your site, such as a free report, list of valuable resources, coupon for a one-time-only discount, etc. Here in the internet marketing ranks we call this an “irresistible offer” or an “ethical bribe”. Whatever you call it, it’s effective.
3. Video Marketing
Don’t worry…you don’t have to be Lawrence Olivier to create effective videos that will begin driving tons of traffic to your site. In fact, in some markets being too “polished” might even work against you. The idea is to create a quick tip that you can record with a video camera (your digital camera is probably sufficient) or screen-capture and share it on Youtube. Once again, be sure to remind viewers to head over to your website for your juicy, irresistible offer.
All three of these tips are free and will work. However, you must be consistent. Here’s a quick formula for being consistent without spending countless hours doing the above.
Step #1: Write a short, informative article at least 2 times per week. Once you get the hang of it you shouldn’t spend more than about 20-30 minutes per article.
Step #2: Create a quick video tutorial using the content from your article and submit it to Youtube.
Step #3: Share a link to your Youtube video on Twitter, LinkedIn and Facebook.
I hope this helps you get quality traffic to your website!
I’d love to read your comments, so be sure to share your thoughts below.
Building a profitable business takes time and energy. But using effective strategies such as creating a strong, responsive email marketing list can shave months if not years off of your efforts so that you can enjoy your business sooner rather than later.
I love having an email marketing list, or “community”, that I can stay in touch with anytime I need. Having an email list has allowed me to build a strong relationship within my community and position myself as an authority that people know, like and trust.
If you sell, or want to sell, any type of service then creating your own community is a powerful way to grow your business and enjoy it to the fullest. Here are the five basic steps to creating an effective, profitable email marketing list of your own.
1. Create an irresistible free offer
It’s not enough to offer a newsletter or ezine anymore. People are already overwhelmed with the number of subscriptions that they have. But people who are on the internet are searching for information and if you can offer a free offer that will provide them with some valuable information many people will happily exchange their first name and email address for this info.
Your free offer can be a written report, short audio or video tutorial, compilation of articles you, or someone you trust, has written, a list of helpful resources, free teleseminar, free interview, etc.
2. Create an email list and attach your freebie
I use Aweber to manage my email marketing list. They are reliable and affordable. You can set up your account and attach your free offer to the auto responder, or follow up email. If you are offering a free teleclass, etc just provide the call-in details in the follow up email.
3. Create an opt-in page
This is where people will sign up to receive the free offer. Be sure to include a catchy headline, bullet points about what is offered and an opt-in box so that they can enter their name and email address. You will use your email marketing account to create the opt-in box.
4. Add additional follow up emails
You want to continue to follow up with more valuable information. You can add articles, audio and video tutorials, new teleclasses, etc. This is your opportunity to build a long-term relationship with your community. But also keep in mind that it’s important to promote relevant products and services that you offer. Some people will stick with your free offer, but others will want to take that next step with you. Don’t keep it a secret!
5. Get traffic to your free offer
After steps 1-4 are set up you only need to focus on getting traffic to your opt-in page. You can use any or all of the following to cover your traffic: social media, joint venture teleseminars, article marketing, guest blogging, speaking, etc.
I hope this helps you move forward with your own email marketing.